The problem of continuing friction for new podcast listeners

radios

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

  • The adoption rate of podcast payers and how people think about them
  • Most players are so difficult to search with
  • Google’s podcast player will likely capture people who aren’t as adopted to podcasting
  • “Search and response” people are not the same as superfans
  • Radio show Car Talk was a favorite and nothing has captured Sanchez since the same way
  • Transitional listeners – testing podcasts, just came over from radio, new to podcasting – it is a different experience
  • Most players are encapsulated in apps, not a lot of ways to listen without investment of time or money in adopting
  • Adding a player often feels like a purchase
  • New listeners may not be sure how this is different than other mediums
  • The cult-like nature of podcast industry feels exclusive in a way that pushes away people who are new to podcasting
  • The problem with newcomers not realizing there is a native podcast app on the iPhone
  • The importance of the podcast industry thinking about what we’re describing, and — is it just radio on demand?
  • The level of intimacy matters – radio being a push mechanism and a podcast being a pull mechanism
  • How do we get people to enjoy light experiences before they fully adopt to create less friction?
  • The podcasting industry is in a bubble that hasn’t hit fully mainstream despite the large numbers
  • Entire segments of the population still need to adopt podcasting and be trained

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