More Variety in Podcasting

podcasting variety

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Tommy Savoia of The Cube Command Podcast (video gaming podcast made for players by players), Stuart Fensterheim of The Couples Expert (advice on having a loving and enriching relationship), and James Thomas of Four Seas One Family (adjusting to life overseas as an expat or immigrant), share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Variety in Podcasting

VARIETY PODCASTING

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of  Mighty Blue on The Appalachian Trail (a  journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and approach to content and reaching audience–all recorded at the 2018 Podfest Multimedia Expo

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Podcasts, Platforms, and Copyrights

copyrights

Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of  “Entertainment Law Update”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Example of Castbox reportedly removing links, republishing modified podcast feeds
  • Whats responsibility of platform carrying RSS feeds and right of podcasters to feeds
  • Podcasts protected by copyright law, period
  • The second you record or “fix” content, you have a copyright ownership, you do not have to register it, although that offer additional rights to register
  • Joint copyright ownership of everyone contributing
  • Differentiating trademarks from copyrights
  • Making copyrights available via feeds, but have different definition of what use permissions are
  • Changing ways show are presented and way show notes operate, and removing copyright notice – could this constitute intentional modification of a feed and therefore copyright violation?
  • Necessary to make sure you have permissions, especially if modifying RSS feed, as feed and audio are protected by copyright law
  • Implications to ability to generate revenue, track data and statistics accurately
  • Rights to consume, commercialize content requires direct consent for players
  • Creating collaboration instead of a kind of “land grab”

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In this episode:

  • An interview recorded at the 2018 Podfest Multimedia Expo withGordon Firemark of “Entertainment Law Update” podcast
  • The latest podcast and on-demand news from Podnews
  • MouthMedia Network CEO Rob Sanchez on copyright ownership for podcasts, the necessity for platforms to treat podcasts content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth.

Why the future of podcasting must (and will) be different

Omny Studio

Omny StudioA discussion with Sharon Taylor of Omny Studio, a podcast host in the enterprise space, on how the future of podcasting depends on changing the conversation.  Plus, an interview with Joe Shortridge of “222 Paranormal Podcast”, and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

  • Sharon Taylor of Omny Studio podcast host on playing in the enterprise spaceOmny Studio
  • The state of the podcast and audio industry – how today is both the best and worst time to be in audio
  • So many flocking to the space—and the rush of content not of the highest quality, and how there will be a filtering out of content that will rise to the top
  • Audio vs. podcasting as terminology
  • The conversations we’re having about podcast as a medium – logical extrapolation looking ahead and what it means for the future
  • The value of evergreen content or advertising and how it cannot jive with programmatic advertising
  • The implausibility of a enjoying a rapid explosive growth of listenership while preserving high end demographics
  • Why expansion means average numbers will go down
  • Looking long term – so we don’t end up in Catch-22 like the fashion industry
  • The need to not undercut the value of proammatic advertising while promoting evergreen, and get caught in hypocracy
  • New audiences can listen in new ways, and the diversity of nation will show up in listenership
  • Paths to monetization will change
  • Perspectives of change

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In this episode:

The problem of continuing friction for new podcast listeners

radios

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

  • The adoption rate of podcast payers and how people think about them
  • Most players are so difficult to search with
  • Google’s podcast player will likely capture people who aren’t as adopted to podcasting
  • “Search and response” people are not the same as superfans
  • Radio show Car Talk was a favorite and nothing has captured Sanchez since the same way
  • Transitional listeners – testing podcasts, just came over from radio, new to podcasting – it is a different experience
  • Most players are encapsulated in apps, not a lot of ways to listen without investment of time or money in adopting
  • Adding a player often feels like a purchase
  • New listeners may not be sure how this is different than other mediums
  • The cult-like nature of podcast industry feels exclusive in a way that pushes away people who are new to podcasting
  • The problem with newcomers not realizing there is a native podcast app on the iPhone
  • The importance of the podcast industry thinking about what we’re describing, and — is it just radio on demand?
  • The level of intimacy matters – radio being a push mechanism and a podcast being a pull mechanism
  • How do we get people to enjoy light experiences before they fully adopt to create less friction?
  • The podcasting industry is in a bubble that hasn’t hit fully mainstream despite the large numbers
  • Entire segments of the population still need to adopt podcasting and be trained

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In this episode:

Acquisitions, consolidation, and subscriptions in the podcast marketplace

MONEY

Monetization models in podcasting, why a $40M investment was made in a subscription service, why public radio stations banded together to buy an open platform, an interview with Hilda Labrada Gore of the Wise Traditions podcast on how she crossed the 1 Million download milestone, and headlines from top news on podcasting and on-demand from Podnews…

  • Consolidation in the podcast marketplace
  • How Pocket Casts and Luminary Media are heading in opposite directions
  • Luminary Media’s walled garden subscription approach
  • Can a paywall protected podcast player succeed?
  • How paywalls might be working in kids and comedy podcasts, going for rich and deep experience play
  • Why advertising may not be the future of monetization for podcasts
  • Advertisers counted on evergreen presence, but with programmatic advertising that ends up being taken away
  • Mixcloud receives $11.5M, and what that means
  • Accuracy in subscription-based platforms, splitting revenue stream up proportionally, how these are complex issues
  • Major players skewing revenue results for smaller artists improperly diluted
  • A lot of new money in the space, people seeing money on the wall, people throwing money at things that seem familiar
  • Gimlet becoming more of a media company
  • “Alex Inc.” TV show cancelled, how it is a commentary on actors vs. concept, seeing meta conversations about podcasting so not necessary play with wider audience, why the space may not be mature enough to have self reverential content
  • Can anyone make a subscription model work for a $40M investment?
  • How the cost of acquisition will climb

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In this episode:

Why podcasts will prosper by building communities, not just audiences

Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment — and new big players with deep pockets are on scene  — both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of “American Idol” fame) on his new podcast “From Fear to Courage”, and headlines from podcasting and on-demand from Podnews…

  • The shift where rich content in podcasting is having a moment, and audience size is swelling, with attention driving toward long form audio
  • Brands, influencers, and journalists are taking notice
  • Podcasting is now similar to the wave of early blogging which became simply a part of business
  • How fragmentation is dangerous with content
  • The quality of product is foremost important, and producers can no longer get away with subpar content if serious about competing
  • The way content quality expectations are changing
  • Why data does indeed crucially matter for podcasting to prosper
  • Live events and other interactions allow a profiling of audiences insights into who is paying attention and what they care about
  • Quality and engagement will rule and resonate
  • How community can grow podcasting independent of digital presence
  • The network effect of having a tribe
  • How helping people motivates them to be there for you and support and engage with a podcast
  • People who care about you and want you to succeed because you wanted them to succeed first, they will always be there for you
  • The seed of community is wanting to help someone be better
  • The value of not charging ticket prices for events, but instead inviting people who will want to participate
  • New players with big pockets and high quality content requires us to up the game

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In this episode:

The New Google Podcast Player: Inspiring a Listener Renaissance?

Google podcast player

Will the updated Google Podcast Player  — and easier access to podcasts — lead to a boom and expansion in the podcast world? What does this mean for advertising models, new revenue streams, the potential of device-to-device podcast hand-offs, and the need for podcast producers to stop and listen more closely to their content? Plus an interview with Elle Martinez of the podcast “Couple Money”, and headlines from podcasting and on-demand from Podnews…

  • Despite considerable use of Android phones, podcasts are listened to 80% on Apple, 11% on Android phones
  • It’s now easier to access podcasts, see boom and expansion in podcast world
  • The integration of search with podcasts, how the web app can save podcasts you’ve subscribed to, and why though a basic feature, it has importance
  • Casual listeners can now test podcasting without downloading an app
  • How there seems to be no integration of advertising, yet podcasts shown in Google results
  • Looking at some new functionality that could generate revenue streams for some podcasters
  • The potential for donations to be solicited by podcasters
  • Will the advertising model shift at all?
  • Why the new player changes how producers promote podcasts and rely on people finding them
  • Will this become the “Land of the Giants”
  • Is there a different kind of content that Google is looking for?
  • Why didn’t Google engage as meaningfully in podcasts prior to now?
  • How there are now opportunities to play with new ways of distributing content, i.e. in home devices, and how Google is working on handing off device to device
  • The ubiquity of Google to interact with a person’s life, and the ability to hand content off device to device, resulting in a lot of data about life that is played into recommendation engine
  • The changes in listener experience interacting with the actual content that can be creating a variety of interaction paradigms, developing content, shifting public to private
  • Google’s player can help get more people excited about podcasting, and result in perhaps another renaissance
  • Why this is a chance for podcast producers to stop and listen to content and consider how it is going out to the world

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In this episode:

Drawing the line with audio data, discovery, targeting, and advertising

Why podcasts need to think through discovery (how much is too much), where prediction and control begin and end, and what is the “creep factor” in audio data — plus an interview with Sarah Rhea Werner of “Girl In Space” and “Write Now with Sarah Werner” podcasts, and headlines from podcasting and on-demand from Podnews…

  • As a medium not good at discovery, targeting or advertising — starting growth pains and spurts with solving these issues
  • The relevancy of GDPR, Facebook privacy, Cambridge Analytica, and a new national consciousness
  • Podcasts have been asking for more audio data and analytics, so what comes with that
  • We don’t have a lot of tools for targeting and engaging users, and networks are starting to create them
  • What’s a good experience and what’s a bad experience in podcast players?
  • Targeting and re-targeting, and how much data can be deployed and gathered on one individual listener, and the need to understand when it crosses the “creep line” despite value for marketers
  • What type of model are we building for listeners — aggregated buckets and themes, or targeted for the individual listener?
  • Why gathering data in hopes to sell it can be a bad play in some circumstances
  • Hyper-targeting and psychographics profiles, and acclimated to feeling OK with selling or trading our privacy data in the United States, and therefore a lot of our behavior can be predicted on an aggregate level
  • Not much we can do to unplug our privacy at this point, even when disconnecting
  • At what point do we put the control of privacy and data back in the hands of the user and listener?
  • Responsible and acceptable targeting, and control over our own experience vs. that created by an algorithm

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In this episode:

Are podcasts a medium of opportunists or thoughtful content creation?

gold mic

Why podcasts, advertising, and podcast players need to change to grow listenership — plus an interview with Dave Jackson of School of Podcasting, and headlines from podcasting and on-demand from Podnews…

  • The impact of the recent podcasts stats on listenership from Edison research report
  • More monthly actives than Twitter
  • The number of people engaged, listening
  • A lack of differentiating content impacting the growth rate of podcast listenership
  • The need to recapture the people not showing interest in listening to podcasts, requiring reengaging and retraining
  • Are the importance of podcasting and where you can listen to podcasts both shifting?
  • The way people are listening has changed, as radio is also shifting and changing
  • More podcasts are listened to in the car than satellite radio
  • Why we have not reached a saturation point with podcasting
  • How podcast consumption habits are similar to radio without skipping sponsorships
  • A rich audio experience will allow ads
  • Listeners have been prove to take action because of call to action in a podcast player
  • Long-form audio and the willingness of audience to consume ads
  • Content partnerships, giving the listener what they need for their life in return for mindshare as the next level of advertising
  • A push to native content in podcasts
  • Where trust starts, stops, and breaks with advertisers and shows
  • Do ads that are long form shows break trust similarly to influencers who hock clothes and don’t report it
  • The challenge of how to activate Americans who don’t listen and the people who tried podcasts and denied it is not for them
  • Are podcasts a medium of opportunists? Or thoughtful content creation?

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In this episode: