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The latest news in podcasting and on demand as of November 5, 2018, from Podnews.
The latest news
PodNews
Podcasting for Humans – A Conversation with Evo Terra
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Looking back, and ahead, at how podcasting can grow and prosper with podcasting pioneer, co-author of “Podcasting for Dummies”, and media consultant Evo Terra..
MouthMedia Network CEO Rob Sanchez talks with Evo Terra about how a lot of people with 
interesting ideas who can use podcasting to spread their message, activating existing networks, about hosting companies and the opportunity to work with humans to get new people involved, content management systems and their opportunities and challenges, updating an existing show toward with a successful relaunch, how Terra is excited about the opportunity at hand, adapting and adopting podcasting into more lives. Plus, a look at the latest headlines on podcasting and on-demand with James Cridland and Podnews.
Evo Terra is the pseudonym for Travis Unwin, an American podcaster, author, radio broadcaster, and businessman currently based in Bangkok, Thailand. Terra is known as the author of Podcasting For Dummies, originator of The Beer Diet, a travel blogger, and an early pioneer in podcasting
Why podcasters must train the new generation of listeners
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New, strategic types of programming can pave the way for a new generation to adopt podcasting, and condition current non-listeners to adopt podcasting…
MouthMedia Network CEO Rob Sanchez shares a perspective on how the podcast industry can capture more of the 83% of Americans who have not yet adopted podcasts as a part of their lifestyles. Plus the latest headlines on podcasting and on-demand from Podnews.
Search, Adoption, and Moving the Needle in Podcasting – with Dave Jackson
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Dave Jackson, Podcast Consultant with The School of Podcasting, and an inductee into the Podcasting Hall of Fame, submitted a question to the website for “The Word From Mouth”. So we invited him on the show to discuss it.
MouthMedia Network CEO Rob Sanchez has a far-reaching conversation with Dave, who has been podcasting since 2005, about the state and future of discovery mechanisms in podcasting, the challenges of growing adoption into podcasting, the need for viral podcast content, and what it will take to make podcasts a household habit across the country. And James Cridland shares the latest headlines in podcasting from Podnews.
Dave Jackson has been a corporate trainer for more than 20+ years. He currently runs the School of Podcasting (www.schoolofpdocasting.com), has written the books “Get your band out of the basement and keep them out of the asylum” and “More Podcast Money (morepodcastmoney.com). He works to flatten the learning curve of podcasting and recommend the right equipment cost efficiently. He also does one on one podcast consulting at www.schoolofpodcasting.com. Dave is a featured/keynote speaker at events, and served as the Director of Podcasting for the New Media Expo. He is also a member of the tech support staff at Libsyn.com.
Special thanks to Dave Jackson for joining the show on short notice and for his technical contribution.
When podcasts get personal
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Podcasts cover everything from women’s health to battling addiction…
In this episode, interviews with Joanie Sigal of The Addiction Podcast – Point of No Return and Sophia Wise One of Vagina Talks podcasts. Plus, the latest headlines in podcasting and on-demand from Podnews with James Cridland.
10 Tips to Grow Podcast Downloads and Engagement
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Tips to grow podcast downloads, audience engagement, and thought leadership, from Marc Raco, Head of Content and Programming for MouthMedia Network…
- Is there a secret recipe?
- Partner with others
- Interview guests with followers
- Stay lean
- Build in enjoyable rituals
- Use multiple social media channels
- Link to prior content
- Integrate photos
- Cross-promote
- Hold live events
- Invite guest hosts
Check out the full article here.
Also, podcasters Lisa Schoonover (Reaching Hearts Changing Lives) and Neil Guilarte (All Things Post podcast) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.
Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.
How can podcasting conquer the other 83%?
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Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins?
- A collective sigh after Podcast Movement and Voice Summit – a growing adoption, professionalism
- New products and tools entering the marketplace that change the way we think about stats and reports
- More use of IAB Standards
- At least $200M invested in podcasting in last year
- Yet only 17% of US is listening
- Significant growth, professionalism – yet why is huge untapped market untapped
- How to grow and expand?
- Change in content types, adjusting to listening habits
- Market for podcast players is fractured
- If Google Podcast App is in Top Ten apps but only .5% of the marketplace, what can that tell us?
- Massive competition for the same people as listeners?
- Do listeners have too many choices, causing paralysis?
- Too many players?
- So many barriers to entry accumulating because of competition
- should be deeper than 17% – mobile is available, content is free, most content speaks to broad audience
- Need deeper penetration across the country, user types
- Having trouble reaching ears of people
- Incredible amount of adoption, growth, professionalization, content is fresh, endless opportunities in ways people an adopt podcasts into lives
- Going back to storytelling and spoken word
- Our strategic choices as an industry impact ability to conquer and grow
- Broad listenership, or squabble over increasingly competitive space with thin margins?
MouthMedia Network CEO Rob Sanchez shares thoughts and insights on the future of growth within the podcast industry.
Plus: the latest headlines in podcasting and on-demand from Podnews.
Podcasting Variety – Continued!
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Three more podcasts illustrating the great variety of content and approaches in podcasting…
Debbie Pace of The Show up Show (everything you need to emerge as a powerful and healthy leader in your life, business and relationships), Fabiana Lowe of The Short Gal Show (standing tall to challenges), and Richard Liebespach of the Self-Protection Essentials podcast (How to stay safe from people who would physically harm you) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.
Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.
More Variety in Podcasting
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Three podcasts that illustrate the great variety of content and approaches in podcasting…
Tommy Savoia of The Cube Command Podcast (video gaming podcast made for players by players), Stuart Fensterheim of The Couples Expert (advice on having a loving and enriching relationship), and James Thomas of Four Seas One Family (adjusting to life overseas as an expat or immigrant), share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.
Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.
Variety in Podcasting
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Three podcasts that illustrate the great variety of content and approaches in podcasting…
Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of Mighty Blue on The Appalachian Trail (a journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and approach to content and reaching audience–all recorded at the 2018 Podfest Multimedia Expo
Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.