The latest news in podcasting and on demand as of November 5, 2018, from Podnews.
How the desire to share life’s realities as women in dating, sex, and more turned into a real growing business as podcasters with Girls Gotta Eat…
Ashley Hesseltine (standup comedian, writer, and founder of @brosbeingbasic + @fashiondads_) and Rayna Greenberg (writer, photographer, founder of @onehungryjew) are hosts of the popular podcast “Girls Gotta Eat”, which after just 32 episodes already the hosts report has achieved millions of downloads, multiple sold-out live audience shows, and is on a trajectory to be one of the podcasts to emulate. They sit down with MouthMedia Network’s Head of Content/Programming Marc Raco to share why they started the podcast, how it has developed to such hit, why they’ve integrated live shows so early in the journey, why they never expected the show to take on a life of its own, thinking about the podcast as a real startup business, an impending live show tour, and much more.
Plus the latest headlines in podcasting and on-demand with James Cridland and Podnews.
What would happen if we were more strategic and precise, and more purposefully designed and aimed podcast content?
Could we hit greater and mass adoption? Is it time to take a page from advertising with science and psychology, and be more intentional? MouthMedia Network CEO Rob Sanchez explores this topic. Plus, a rundown of the latest headlines on podcasting and on-demand with Podnews.
New, strategic types of programming can pave the way for a new generation to adopt podcasting, and condition current non-listeners to adopt podcasting…
MouthMedia Network CEO Rob Sanchez shares a perspective on how the podcast industry can capture more of the 83% of Americans who have not yet adopted podcasts as a part of their lifestyles. Plus the latest headlines on podcasting and on-demand from Podnews.
Newark Venture Partners and how venture firms are looking at the podcast industry…
JOANNE LIN, Senior Investment Associate at Newark Venture Partners (which has been becoming a notable presence in investing and supporting the podcast industry) talks with MouthMedia Network CEO Rob Sanchez about how the company is thinking about the podcast space, tech platforms, the ubiquity of voice, and the objective of reaching the next frontier of the 83% of the US who haven’t yet adopted podcasts.
Plus, the latest headlines in podcasting and on-demand from Podnews.
Newark Venture Partners (NVP) invests in innovative entrepreneurs that are leveraging their industry expertise to change the way companies do business. They focus on investment themes that align with the strategic priorities of their Corporate investors, and look for passionate founders that are uniquely qualified to build their businesses.
NVP invests across the early stage lifecycle from pre-seed to Series A, and will invest up to $1 Million in an initial check. Post investment they support their Founders thru an in-house Growth Team that helps develop an effective sales approach, and by facilitating introductions to decision makers at their corporate investors.
As well, NVP claims 7 corporate investors and 500+ on-demand subject matter experts who want to work with their start-ups.
Tips to grow podcast downloads, audience engagement, and thought leadership, from Marc Raco, Head of Content and Programming for MouthMedia Network…
- Is there a secret recipe?
- Partner with others
- Interview guests with followers
- Stay lean
- Build in enjoyable rituals
- Use multiple social media channels
- Link to prior content
- Integrate photos
- Hold live events
- Invite guest hosts
Check out the full article here.
Also, podcasters Lisa Schoonover (Reaching Hearts Changing Lives) and Neil Guilarte (All Things Post podcast) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.
Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins?
- A collective sigh after Podcast Movement and Voice Summit – a growing adoption, professionalism
- New products and tools entering the marketplace that change the way we think about stats and reports
- More use of IAB Standards
- At least $200M invested in podcasting in last year
- Yet only 17% of US is listening
- Significant growth, professionalism – yet why is huge untapped market untapped
- How to grow and expand?
- Change in content types, adjusting to listening habits
- Market for podcast players is fractured
- If Google Podcast App is in Top Ten apps but only .5% of the marketplace, what can that tell us?
- Massive competition for the same people as listeners?
- Do listeners have too many choices, causing paralysis?
- Too many players?
- So many barriers to entry accumulating because of competition
- should be deeper than 17% – mobile is available, content is free, most content speaks to broad audience
- Need deeper penetration across the country, user types
- Having trouble reaching ears of people
- Incredible amount of adoption, growth, professionalization, content is fresh, endless opportunities in ways people an adopt podcasts into lives
- Going back to storytelling and spoken word
- Our strategic choices as an industry impact ability to conquer and grow
- Broad listenership, or squabble over increasingly competitive space with thin margins?
MouthMedia Network CEO Rob Sanchez shares thoughts and insights on the future of growth within the podcast industry.
Plus: the latest headlines in podcasting and on-demand from Podnews.
Three podcasts that illustrate the great variety of content and approaches in podcasting…
Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of Mighty Blue on The Appalachian Trail (a journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and approach to content and reaching audience–all recorded at the 2018 Podfest Multimedia Expo
Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of “Entertainment Law Update”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.
In this episode:
- Example of Castbox reportedly removing links, republishing modified podcast feeds
- Whats responsibility of platform carrying RSS feeds and right of podcasters to feeds
- Podcasts protected by copyright law, period
- The second you record or “fix” content, you have a copyright ownership, you do not have to register it, although that offer additional rights to register
- Joint copyright ownership of everyone contributing
- Differentiating trademarks from copyrights
- Making copyrights available via feeds, but have different definition of what use permissions are
- Changing ways show are presented and way show notes operate, and removing copyright notice – could this constitute intentional modification of a feed and therefore copyright violation?
- Necessary to make sure you have permissions, especially if modifying RSS feed, as feed and audio are protected by copyright law
- Implications to ability to generate revenue, track data and statistics accurately
- Rights to consume, commercialize content requires direct consent for players
- Creating collaboration instead of a kind of “land grab”
In this episode:
- An interview recorded at the 2018 Podfest Multimedia Expo withGordon Firemark of “Entertainment Law Update” podcast
- The latest podcast and on-demand news from Podnews
- MouthMedia Network CEO Rob Sanchez on copyright ownership for podcasts, the necessity for platforms to treat podcasts content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth.