Podcasting from three sides – buy, sell, attribution – with Sarah Cotenoff


Sarah Cotenoff,¬†Head of Partnerships for Podsights (analytics and attribution for podcast advertising), joins MouthMedia Network CEO Rob Sanchez for a conversation covering¬†a rare look from all sides of podcasting — buy, sell, and attribution…

SarahPlus — a perspective on the state of the market, thoughts on whether are we at the saturation point of new content and new dominant content creation players, and the impact of changing and professionalization of statistics side of the industry on the advertising market. And, a reaction at the new podcast listening measurement platform RAD.