How the many micro Faustian deals we make affect podcasting

decisions

The need to pay attention to the many micro Faustian deals we regularly make which impact the nature, dissemination, and monetization of podcasts, an interview with Ashley Berges of  “Live Your True Life Perspectives” podcast, and headlines from top news on podcasting and on-demand from Podnews…

  • Thinking about micro Faustian deals and podcasting
  • Inspiration from the book The Blockchain Revolution
  • How the baseline of chosen Standards has dictated the way content has grown
  • With the largest delivery mechanism being Apple, how podcasters are “stuck” with choices Apple makes, including the way they chose to grow in this area
  • Manual advertising insertion is necessary because not a lot of choice, and a look at the growth of programmatic ad entities
  • Deals to service providers
  • Thee are many ways to monetize shows but you have to go externally from players, which decreases the number of individuals engaging with montizations opportunities
  • Falloff in engagement is lost revenue
  • The flood of attention will impact the way people create and consider podcasts
  • Business-focused podcasts, and relying on actions with low conversion rate
  • Starting to grow tool sets and take away deals we’re making for largest distribution that take away options
  • Building growth mechanisms that allow us to stop giving away ownership of the medium, and the future ways and tools providing control over ways we can create and disseminate content with maxiumum choices over the vision of our content
  • Being aware of the deals we make all the time
  • Editing a certain way, including/not including certain content based on available of technical abilities and delivery systems, and whether internal or external to players
  • Creating content shaped by reaction to external forces vs. from internal intent

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In this episode:

Acquisitions, consolidation, and subscriptions in the podcast marketplace

MONEY

Monetization models in podcasting, why a $40M investment was made in a subscription service, why public radio stations banded together to buy an open platform, an interview with Hilda Labrada Gore of the Wise Traditions podcast on how she crossed the 1 Million download milestone, and headlines from top news on podcasting and on-demand from Podnews…

  • Consolidation in the podcast marketplace
  • How Pocket Casts and Luminary Media are heading in opposite directions
  • Luminary Media’s walled garden subscription approach
  • Can a paywall protected podcast player succeed?
  • How paywalls might be working in kids and comedy podcasts, going for rich and deep experience play
  • Why advertising may not be the future of monetization for podcasts
  • Advertisers counted on evergreen presence, but with programmatic advertising that ends up being taken away
  • Mixcloud receives $11.5M, and what that means
  • Accuracy in subscription-based platforms, splitting revenue stream up proportionally, how these are complex issues
  • Major players skewing revenue results for smaller artists improperly diluted
  • A lot of new money in the space, people seeing money on the wall, people throwing money at things that seem familiar
  • Gimlet becoming more of a media company
  • “Alex Inc.” TV show cancelled, how it is a commentary on actors vs. concept, seeing meta conversations about podcasting so not necessary play with wider audience, why the space may not be mature enough to have self reverential content
  • Can anyone make a subscription model work for a $40M investment?
  • How the cost of acquisition will climb

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In this episode:

Are podcasts a medium of opportunists or thoughtful content creation?

gold mic

Why podcasts, advertising, and podcast players need to change to grow listenership — plus an interview with Dave Jackson of School of Podcasting, and headlines from podcasting and on-demand from Podnews…

  • The impact of the recent podcasts stats on listenership from Edison research report
  • More monthly actives than Twitter
  • The number of people engaged, listening
  • A lack of differentiating content impacting the growth rate of podcast listenership
  • The need to recapture the people not showing interest in listening to podcasts, requiring reengaging and retraining
  • Are the importance of podcasting and where you can listen to podcasts both shifting?
  • The way people are listening has changed, as radio is also shifting and changing
  • More podcasts are listened to in the car than satellite radio
  • Why we have not reached a saturation point with podcasting
  • How podcast consumption habits are similar to radio without skipping sponsorships
  • A rich audio experience will allow ads
  • Listeners have been prove to take action because of call to action in a podcast player
  • Long-form audio and the willingness of audience to consume ads
  • Content partnerships, giving the listener what they need for their life in return for mindshare as the next level of advertising
  • A push to native content in podcasts
  • Where trust starts, stops, and breaks with advertisers and shows
  • Do ads that are long form shows break trust similarly to influencers who hock clothes and don’t report it
  • The challenge of how to activate Americans who don’t listen and the people who tried podcasts and denied it is not for them
  • Are podcasts a medium of opportunists? Or thoughtful content creation?

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In this episode: