Longform vs. shortform audio: Is there room for both?

shortform vs. longform

How long should a podcast be? Is there such a thing as too long or too short? And what about the impact on podcasting from smart speakers and the growth of shortform audio? Plus an interview with Glenn the Geek of The Horse Radio Network, and headlines from podcasting and on-demand from Podnews…

  • The recent surge of interest in shorter length podcasts (shorform audio)
  • John Rosso of Triton reports on podcast data measuring growth in podcast listenership on smart speakers
  • The possibility of native applications and content from major players in response to that growth
  • Discovering the typical conversation arc timing at 45-60 minutes
  • Increasingly shorter attention and concentration spans conflicting with robust listening habits of podcast audiences
  • What an unscientific review of the top two ranked shows in each major iTunes category reveals about typical show length of the “top podcasts”
  • The numerous potential implications to the podcast industry of a growth in popularity of shorter length podcasts
  • An example of creative repurposing of longform audio into shortform formatting with an upcoming podcast #MOSMGOTTHIS from MouthMedia Network
  • Contrasting an interview about the Cambridge Analytics and Facebook scandal and why it should remain longform
  • What is the right length for a podcast?
  • Is there room for both longform and shortform podcasts


In this episode:

The Age of Active Audio – Long-form

longform audio

Long-form audio as a looping conversation…

We in the podcast — or long-form audio — community sometimes think of podcasts as a passive audio experience. We create an hour or more of audio and then people listen to it. Outside of writing in response, this seems to be the current extent of the creator-listener relationship.

However, there is more to the world of audio than this. More and more interaction with devices is through voice. In fact, 22% of searches on Google are being done by voice. App creators are starting to understand their apps in relationships to others. Content creators are also understanding the context in which their audio is being listened to. We approaching an age of Active Audio, if we don’t live in it already.

What does it look like when audio becomes ambient and ubiquitous, search becomes a conversation, and we start to change how we interact with the world? What is this new audio age, this new audio world? Continue Reading