10 Tips to Grow Podcast Downloads and Engagement

Top Ten Tips

Tips to grow podcast downloads, audience engagement, and thought leadership, from Marc Raco, Head of Content and Programming for MouthMedia Network…

  • Is there a secret recipe?
  • Partner with others
  • Interview guests with followers
  • Stay lean
  • Build in enjoyable rituals
  • Use multiple social media channels
  • Link to prior content
  • Integrate photos
  • Cross-promote
  • Hold live events
  • Invite guest hosts

Check out the full article here.

Also, podcasters Lisa Schoonover (Reaching Hearts Changing Lives) and Neil Guilarte (All Things Post podcast) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Why podcasts will prosper by building communities, not just audiences

Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment — and new big players with deep pockets are on scene  — both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of “American Idol” fame) on his new podcast “From Fear to Courage”, and headlines from podcasting and on-demand from Podnews…

  • The shift where rich content in podcasting is having a moment, and audience size is swelling, with attention driving toward long form audio
  • Brands, influencers, and journalists are taking notice
  • Podcasting is now similar to the wave of early blogging which became simply a part of business
  • How fragmentation is dangerous with content
  • The quality of product is foremost important, and producers can no longer get away with subpar content if serious about competing
  • The way content quality expectations are changing
  • Why data does indeed crucially matter for podcasting to prosper
  • Live events and other interactions allow a profiling of audiences insights into who is paying attention and what they care about
  • Quality and engagement will rule and resonate
  • How community can grow podcasting independent of digital presence
  • The network effect of having a tribe
  • How helping people motivates them to be there for you and support and engage with a podcast
  • People who care about you and want you to succeed because you wanted them to succeed first, they will always be there for you
  • The seed of community is wanting to help someone be better
  • The value of not charging ticket prices for events, but instead inviting people who will want to participate
  • New players with big pockets and high quality content requires us to up the game

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In this episode: