Why the future of podcasting must (and will) be different

Omny Studio

Omny StudioA discussion with Sharon Taylor of Omny Studio, a podcast host in the enterprise space, on how the future of podcasting depends on changing the conversation.  Plus, an interview with Joe Shortridge of “222 Paranormal Podcast”, and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

  • Sharon Taylor of Omny Studio podcast host on playing in the enterprise spaceOmny Studio
  • The state of the podcast and audio industry – how today is both the best and worst time to be in audio
  • So many flocking to the space—and the rush of content not of the highest quality, and how there will be a filtering out of content that will rise to the top
  • Audio vs. podcasting as terminology
  • The conversations we’re having about podcast as a medium – logical extrapolation looking ahead and what it means for the future
  • The value of evergreen content or advertising and how it cannot jive with programmatic advertising
  • The implausibility of a enjoying a rapid explosive growth of listenership while preserving high end demographics
  • Why expansion means average numbers will go down
  • Looking long term – so we don’t end up in Catch-22 like the fashion industry
  • The need to not undercut the value of proammatic advertising while promoting evergreen, and get caught in hypocracy
  • New audiences can listen in new ways, and the diversity of nation will show up in listenership
  • Paths to monetization will change
  • Perspectives of change

_________________________________________________

In this episode:

A call to action to experiment, share, and discover the future of audio

experiment

The need for the podcasting to grow and experiment, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do. Plus, an interview with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback), and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

  • A moment of revolution, a rapid change in ways of monetization, production, distribution, consuming content, and why we have to experiment to not be left behind
  • This is the time for innovation, to think about the future, place bets, see what happens
  • The need to grow by experimenting, share what we learn, push the envelope, change the way we deliver, and through that talk and see what works, and what doesn’t, and discover where can we go and what can we do
  • Avoiding going the way of the newspaper, and instead building the thing of the future
  • Where we’ll be in the future of podcasting, and why the reality is “unthinkable”
  • A very strong way to look at what we’re doing as entrepreneurs in the podcast space, by looking at why newspapers were not a sustainable business model built on scarcity of printing resources and access to print and quickly get information out to the people, relying on competitive advantage in production which is no longer valid given the Internet
  • In a normal state of time and society, a pragmatist describes the world, and radical talks about an alternate future
  • How a pragmatists shifts to talk about an alternate future and a radical is hanging onto the old ways, resulting in faith based growth strategies
  • For about 12 years, little technological innovation in podcasts, some experiments and tests, premium and wall gardens, testing different business models around a long form audio, no longer free access
  • As an industry, podcasting needs to be sure it is not on wrong side and holding onto a past and holding instead into a future
  • Programmatic advertising speeds up delivery of ads, but drives down how much money you can make, as the pot of money doesn’t change but an increase supply and lower revenue numbers results, which is what hit blogs
  • Working with targeted audiences instead of mass adoption and large audiences to work
  • The impact on ability to draw large audiences the more podcasts there are, as the number of podcasts rapidly expands
  • Trying to hold onto what this industry used to be may leave us behind
  • How iOS 8 may have changed what is possible in podcasting
  • We don’t know what the future will hold
  • A call to action to experiment to find the future

____________________________________________________

In this episode:

  • An interview recorded at the 2018 Podfest Multimedia Expo with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback)
  • The latest podcast and on-demand news from Podnews
  • MouthMedia Network CEO Rob Sanchez on the need for the podcasting row by experimenting, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do.

The Age of Active Audio – Long-form

longform audio

Long-form audio as a looping conversation…

We in the podcast — or long-form audio — community sometimes think of podcasts as a passive audio experience. We create an hour or more of audio and then people listen to it. Outside of writing in response, this seems to be the current extent of the creator-listener relationship.

However, there is more to the world of audio than this. More and more interaction with devices is through voice. In fact, 22% of searches on Google are being done by voice. App creators are starting to understand their apps in relationships to others. Content creators are also understanding the context in which their audio is being listened to. We approaching an age of Active Audio, if we don’t live in it already.

What does it look like when audio becomes ambient and ubiquitous, search becomes a conversation, and we start to change how we interact with the world? What is this new audio age, this new audio world? Continue Reading