Search, Adoption, and Moving the Needle in Podcasting – with Dave Jackson

Dave Jackson

Dave Jackson, Podcast Consultant with The School of Podcasting, and an inductee into the Podcasting Hall of Fame, submitted a question to the website for “The Word From Mouth”. So we invited him on the show to discuss it.

MouthMedia Network CEO Rob Sanchez has a far-reaching conversation with Dave, who has been podcasting since 2005, about the state and future of discovery mechanisms in podcasting, the challenges of growing adoption into podcasting, the need for viral podcast content, and what it will take to make podcasts a household habit across the country. And James Cridland shares the latest headlines in podcasting from Podnews.

Dave Jackson has been a corporate trainer for more than 20+ years. He currently runs the School of Podcasting (www.schoolofpdocasting.com), has written the books “Get your band out of the basement and keep them out of the asylum”​ and “More Podcast Money (morepodcastmoney.com). He works to flatten the learning curve of podcasting and recommend the right equipment cost efficiently. He also does one on one podcast consulting at www.schoolofpodcasting.com. Dave is a featured/keynote speaker at events, and served as the Director of Podcasting for the New Media Expo. He is also a member of the tech support staff at Libsyn.com.

Special thanks to Dave Jackson for joining the show on short notice and for his technical contribution.

When podcasts get personal

women podcast

Podcasts cover everything from women’s health to battling addiction…

In this episode, interviews with Joanie Sigal of The Addiction Podcast – Point of No Return and Sophia Wise One of Vagina Talks podcasts. Plus, the latest headlines in podcasting and on-demand from Podnews with James Cridland.

Venture Investing in Podcasting – Insights and Opportunities

Joanne Lin

Newark Venture Partners and how venture firms are looking at the podcast industry…

Joanne LinJOANNE LIN, Senior Investment Associate at Newark Venture Partners (which has been becoming a notable presence in investing and supporting the podcast industry) talks with MouthMedia Network CEO Rob Sanchez about how the company is thinking about the podcast space, tech platforms, the ubiquity of voice, and the objective of reaching the next frontier of the 83% of the US who haven’t yet adopted podcasts.

Plus, the latest headlines in podcasting and on-demand from Podnews.

Newark Venture Partners (NVP) invests in innovative entrepreneurs that are leveraging their industry expertise to change the way companies do business. They focus on investment themes that align with the strategic priorities of their Corporate investors, and look for passionate founders that are uniquely qualified to build their businesses.

NVP invests across the early stage lifecycle from pre-seed to Series A, and will invest up to $1 Million in an initial check. Post investment they support their Founders thru an in-house Growth Team that helps develop an effective sales approach, and by facilitating introductions to decision makers at their corporate investors.

As well, NVP claims 7 corporate investors and 500+ on-demand subject matter experts who want to work with their start-ups.

10 Tips to Grow Podcast Downloads and Engagement

Top Ten Tips

Tips to grow podcast downloads, audience engagement, and thought leadership, from Marc Raco, Head of Content and Programming for MouthMedia Network…

  • Is there a secret recipe?
  • Partner with others
  • Interview guests with followers
  • Stay lean
  • Build in enjoyable rituals
  • Use multiple social media channels
  • Link to prior content
  • Integrate photos
  • Cross-promote
  • Hold live events
  • Invite guest hosts

Check out the full article here.

Also, podcasters Lisa Schoonover (Reaching Hearts Changing Lives) and Neil Guilarte (All Things Post podcast) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

How can podcasting conquer the other 83%?

Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins?

  • A collective sigh after Podcast Movement and Voice Summit –  a growing adoption, professionalism
  • New products and tools entering the marketplace that change the way we think about stats and reports
  • More use of IAB Standards
  • At least $200M invested in podcasting in last year
  • Yet only 17% of US is listening
  •  Significant growth, professionalism – yet why is huge untapped market untapped
  • How to grow and expand?
  • Change in content types, adjusting to listening habits
  • Market  for podcast players is fractured
  • If Google Podcast App is in Top Ten apps but only .5% of the marketplace, what can that tell us?
  • Massive competition for the same people as listeners?
  • Do listeners have too many choices, causing paralysis?
  • Too many players?
  • So many barriers to entry accumulating because of competition
  • should be deeper than 17% – mobile is available, content is free, most content speaks to broad audience
  • Need deeper penetration across the country, user types
  • Having trouble reaching ears of people
  • Incredible amount of adoption, growth, professionalization, content is fresh, endless opportunities in ways people an adopt podcasts into lives
  • Going back to storytelling and spoken word
  • Our strategic choices as an industry impact ability to conquer and grow
  • Broad listenership, or squabble over increasingly competitive space with thin margins?

MouthMedia Network CEO Rob Sanchez shares thoughts and insights on the future of growth within the podcast industry.

Plus: the latest headlines in podcasting and on-demand from Podnews.

Podcasting Variety – Continued!

PODCAST VARIETY

Three more podcasts illustrating the great variety of content and approaches in podcasting…

Debbie Pace of The Show up Show (everything you need to emerge as a powerful and healthy leader in your life, business and relationships), Fabiana Lowe of The Short Gal Show (standing tall to challenges), and Richard Liebespach of the Self-Protection Essentials podcast (How to stay safe from people who would physically harm you) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

More Variety in Podcasting

podcasting variety

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Tommy Savoia of The Cube Command Podcast (video gaming podcast made for players by players), Stuart Fensterheim of The Couples Expert (advice on having a loving and enriching relationship), and James Thomas of Four Seas One Family (adjusting to life overseas as an expat or immigrant), share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Variety in Podcasting

VARIETY PODCASTING

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of  Mighty Blue on The Appalachian Trail (a  journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and approach to content and reaching audience–all recorded at the 2018 Podfest Multimedia Expo

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Podcasts, Platforms, and Copyrights

copyrights

Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of  “Entertainment Law Update”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Example of Castbox reportedly removing links, republishing modified podcast feeds
  • Whats responsibility of platform carrying RSS feeds and right of podcasters to feeds
  • Podcasts protected by copyright law, period
  • The second you record or “fix” content, you have a copyright ownership, you do not have to register it, although that offer additional rights to register
  • Joint copyright ownership of everyone contributing
  • Differentiating trademarks from copyrights
  • Making copyrights available via feeds, but have different definition of what use permissions are
  • Changing ways show are presented and way show notes operate, and removing copyright notice – could this constitute intentional modification of a feed and therefore copyright violation?
  • Necessary to make sure you have permissions, especially if modifying RSS feed, as feed and audio are protected by copyright law
  • Implications to ability to generate revenue, track data and statistics accurately
  • Rights to consume, commercialize content requires direct consent for players
  • Creating collaboration instead of a kind of “land grab”

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In this episode:

  • An interview recorded at the 2018 Podfest Multimedia Expo withGordon Firemark of “Entertainment Law Update” podcast
  • The latest podcast and on-demand news from Podnews
  • MouthMedia Network CEO Rob Sanchez on copyright ownership for podcasts, the necessity for platforms to treat podcasts content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth.

Part-Time Genius, Full-Time Podcast Success

Mango

MangoA discussion with Mangesh “Mango” Hattikudur, one of the hosts of the highly successful “Part-Time Genius” podcast from How Stuff Works (receiving more than a million downloads monthly) and co-founder of Mental Floss Magazine, on what it takes to build and grow a podcast that’s able to compete in  an increasingly crowded space,  the state of the industry, and what shows are in development. Plus, an interview with Christian Brito of  “Eat. Sleep. Fantasy – Fantasy Football Podcast”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Hattikudur as a cofounder of Mental Floss Magazine, and after 17 years joining How Stuff Works to start the podcast “Part-Time Genius”
  • Bringing humor into serious topics, and a perspective of state on podcast industryMango
  • Treating all culture like pop culture, use bits of humor, how get people to pay attention
  • Humor as a way in such as the famous “swimsuit issues” of historical figures
  • Working with largest for profit company in the podcast space, as there are more people in the space it gets harder
  • The methodology of taking culture and treating it like pop culture
  • Word of mouth, creating true relationships with audience members, how authentic connections create evangelists
  • Having people on show to play competition would write a note to their mom about how smart they were, created word of mouth and shareability
  • Growing as fast as possible vs. paying attention to individual listeners
  • After 8 months went to 1 Million downloads per month
  • The idea to be selling back issues of Mental Floss at full price and why it worked
  • Creating new concepts, crime stories in works done from a different angle
  • Strategies for each new show, including getting local press
  • How it important to be patient for big change in life—slow growth is more valuable growth
  • Best ideas can always live on in different wasy with audience to connect
  • It’s natural to make mistakes — constantly trying to improve and be critical of what you did last and move forward
  • Can create friendship with audiences podcasting like no other medium
  • Make mistakes, learn from them, be friends with people
  • The competitiveness of the market, how press only moved the needle so much
  • How thethe fastest way to get people on your podcast is to be on a podcast

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In this episode: