How can podcasting conquer the other 83%?

Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins?

  • A collective sigh after Podcast Movement and Voice Summit –  a growing adoption, professionalism
  • New products and tools entering the marketplace that change the way we think about stats and reports
  • More use of IAB Standards
  • At least $200M invested in podcasting in last year
  • Yet only 17% of US is listening
  •  Significant growth, professionalism – yet why is huge untapped market untapped
  • How to grow and expand?
  • Change in content types, adjusting to listening habits
  • Market  for podcast players is fractured
  • If Google Podcast App is in Top Ten apps but only .5% of the marketplace, what can that tell us?
  • Massive competition for the same people as listeners?
  • Do listeners have too many choices, causing paralysis?
  • Too many players?
  • So many barriers to entry accumulating because of competition
  • should be deeper than 17% – mobile is available, content is free, most content speaks to broad audience
  • Need deeper penetration across the country, user types
  • Having trouble reaching ears of people
  • Incredible amount of adoption, growth, professionalization, content is fresh, endless opportunities in ways people an adopt podcasts into lives
  • Going back to storytelling and spoken word
  • Our strategic choices as an industry impact ability to conquer and grow
  • Broad listenership, or squabble over increasingly competitive space with thin margins?

MouthMedia Network CEO Rob Sanchez shares thoughts and insights on the future of growth within the podcast industry.

Plus: the latest headlines in podcasting and on-demand from Podnews.

Podcasting Variety – Continued!

PODCAST VARIETY

Three more podcasts illustrating the great variety of content and approaches in podcasting…

Debbie Pace of The Show up Show (everything you need to emerge as a powerful and healthy leader in your life, business and relationships), Fabiana Lowe of The Short Gal Show (standing tall to challenges), and Richard Liebespach of the Self-Protection Essentials podcast (How to stay safe from people who would physically harm you) share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

More Variety in Podcasting

podcasting variety

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Tommy Savoia of The Cube Command Podcast (video gaming podcast made for players by players), Stuart Fensterheim of The Couples Expert (advice on having a loving and enriching relationship), and James Thomas of Four Seas One Family (adjusting to life overseas as an expat or immigrant), share their individual stories and approach to content, reaching audience, and making impact – all recorded at the 2018 Podfest Multimedia Expo.

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Variety in Podcasting

VARIETY PODCASTING

Three podcasts that illustrate the great variety of content and approaches in podcasting…

Rick Savoia of The Tech Jobcast (hints, tips and the latest tech job listings), Steve Adams of  Mighty Blue on The Appalachian Trail (a  journey on the way to thru-hiking the Appalachian Trail), and Philip Taylor of Money & Media Podcast (content marketing professionals, entrepreneurs, and exciting people making waves in personal finance and investing media), share their individual stories and approach to content and reaching audience–all recorded at the 2018 Podfest Multimedia Expo

Plus, the latest podcast and on-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

Podcasts, Platforms, and Copyrights

copyrights

Copyrights and ownership for podcasts, the necessity for platforms to treat podcast content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth. Plus, an interview with Gordon Firemark of  “Entertainment Law Update”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Example of Castbox reportedly removing links, republishing modified podcast feeds
  • Whats responsibility of platform carrying RSS feeds and right of podcasters to feeds
  • Podcasts protected by copyright law, period
  • The second you record or “fix” content, you have a copyright ownership, you do not have to register it, although that offer additional rights to register
  • Joint copyright ownership of everyone contributing
  • Differentiating trademarks from copyrights
  • Making copyrights available via feeds, but have different definition of what use permissions are
  • Changing ways show are presented and way show notes operate, and removing copyright notice – could this constitute intentional modification of a feed and therefore copyright violation?
  • Necessary to make sure you have permissions, especially if modifying RSS feed, as feed and audio are protected by copyright law
  • Implications to ability to generate revenue, track data and statistics accurately
  • Rights to consume, commercialize content requires direct consent for players
  • Creating collaboration instead of a kind of “land grab”

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In this episode:

  • An interview recorded at the 2018 Podfest Multimedia Expo withGordon Firemark of “Entertainment Law Update” podcast
  • The latest podcast and on-demand news from Podnews
  • MouthMedia Network CEO Rob Sanchez on copyright ownership for podcasts, the necessity for platforms to treat podcasts content and RSS feeds as copyrighted content even if available to pull, and honoring the work the podcaster is doing with the standards and guidelines put forth.

Part-Time Genius, Full-Time Podcast Success

Mango

MangoA discussion with Mangesh “Mango” Hattikudur, one of the hosts of the highly successful “Part-Time Genius” podcast from How Stuff Works (receiving more than a million downloads monthly) and co-founder of Mental Floss Magazine, on what it takes to build and grow a podcast that’s able to compete in  an increasingly crowded space,  the state of the industry, and what shows are in development. Plus, an interview with Christian Brito of  “Eat. Sleep. Fantasy – Fantasy Football Podcast”, along with the latest podcast and in-demand headlines from Podnews. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Hattikudur as a cofounder of Mental Floss Magazine, and after 17 years joining How Stuff Works to start the podcast “Part-Time Genius”
  • Bringing humor into serious topics, and a perspective of state on podcast industryMango
  • Treating all culture like pop culture, use bits of humor, how get people to pay attention
  • Humor as a way in such as the famous “swimsuit issues” of historical figures
  • Working with largest for profit company in the podcast space, as there are more people in the space it gets harder
  • The methodology of taking culture and treating it like pop culture
  • Word of mouth, creating true relationships with audience members, how authentic connections create evangelists
  • Having people on show to play competition would write a note to their mom about how smart they were, created word of mouth and shareability
  • Growing as fast as possible vs. paying attention to individual listeners
  • After 8 months went to 1 Million downloads per month
  • The idea to be selling back issues of Mental Floss at full price and why it worked
  • Creating new concepts, crime stories in works done from a different angle
  • Strategies for each new show, including getting local press
  • How it important to be patient for big change in life—slow growth is more valuable growth
  • Best ideas can always live on in different wasy with audience to connect
  • It’s natural to make mistakes — constantly trying to improve and be critical of what you did last and move forward
  • Can create friendship with audiences podcasting like no other medium
  • Make mistakes, learn from them, be friends with people
  • The competitiveness of the market, how press only moved the needle so much
  • How thethe fastest way to get people on your podcast is to be on a podcast

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In this episode:

Why the future of podcasting must (and will) be different

Omny Studio

Omny StudioA discussion with Sharon Taylor of Omny Studio, a podcast host in the enterprise space, on how the future of podcasting depends on changing the conversation.  Plus, an interview with Joe Shortridge of “222 Paranormal Podcast”, and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

  • Sharon Taylor of Omny Studio podcast host on playing in the enterprise spaceOmny Studio
  • The state of the podcast and audio industry – how today is both the best and worst time to be in audio
  • So many flocking to the space—and the rush of content not of the highest quality, and how there will be a filtering out of content that will rise to the top
  • Audio vs. podcasting as terminology
  • The conversations we’re having about podcast as a medium – logical extrapolation looking ahead and what it means for the future
  • The value of evergreen content or advertising and how it cannot jive with programmatic advertising
  • The implausibility of a enjoying a rapid explosive growth of listenership while preserving high end demographics
  • Why expansion means average numbers will go down
  • Looking long term – so we don’t end up in Catch-22 like the fashion industry
  • The need to not undercut the value of proammatic advertising while promoting evergreen, and get caught in hypocracy
  • New audiences can listen in new ways, and the diversity of nation will show up in listenership
  • Paths to monetization will change
  • Perspectives of change

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In this episode:

A call to action to experiment, share, and discover the future of audio

experiment

The need for the podcasting to grow and experiment, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do. Plus, an interview with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback), and headlines from top news on podcasting and on-demand from Podnews…

In this episode:

  • A moment of revolution, a rapid change in ways of monetization, production, distribution, consuming content, and why we have to experiment to not be left behind
  • This is the time for innovation, to think about the future, place bets, see what happens
  • The need to grow by experimenting, share what we learn, push the envelope, change the way we deliver, and through that talk and see what works, and what doesn’t, and discover where can we go and what can we do
  • Avoiding going the way of the newspaper, and instead building the thing of the future
  • Where we’ll be in the future of podcasting, and why the reality is “unthinkable”
  • A very strong way to look at what we’re doing as entrepreneurs in the podcast space, by looking at why newspapers were not a sustainable business model built on scarcity of printing resources and access to print and quickly get information out to the people, relying on competitive advantage in production which is no longer valid given the Internet
  • In a normal state of time and society, a pragmatist describes the world, and radical talks about an alternate future
  • How a pragmatists shifts to talk about an alternate future and a radical is hanging onto the old ways, resulting in faith based growth strategies
  • For about 12 years, little technological innovation in podcasts, some experiments and tests, premium and wall gardens, testing different business models around a long form audio, no longer free access
  • As an industry, podcasting needs to be sure it is not on wrong side and holding onto a past and holding instead into a future
  • Programmatic advertising speeds up delivery of ads, but drives down how much money you can make, as the pot of money doesn’t change but an increase supply and lower revenue numbers results, which is what hit blogs
  • Working with targeted audiences instead of mass adoption and large audiences to work
  • The impact on ability to draw large audiences the more podcasts there are, as the number of podcasts rapidly expands
  • Trying to hold onto what this industry used to be may leave us behind
  • How iOS 8 may have changed what is possible in podcasting
  • We don’t know what the future will hold
  • A call to action to experiment to find the future

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In this episode:

  • An interview recorded at the 2018 Podfest Multimedia Expo with Rich Casanova of Pro Business Channel studios in Atlanta with a new show (Non Profits Radio, as a giveback)
  • The latest podcast and on-demand news from Podnews
  • MouthMedia Network CEO Rob Sanchez on the need for the podcasting row by experimenting, sharing what we learn, pushing the envelope, changing the way we deliver and seeing what works and what doesn’t, where can we go, and what can we do.

How the many micro Faustian deals we make affect podcasting

decisions

The need to pay attention to the many micro Faustian deals we regularly make which impact the nature, dissemination, and monetization of podcasts, an interview with Ashley Berges of  “Live Your True Life Perspectives” podcast, and headlines from top news on podcasting and on-demand from Podnews…

  • Thinking about micro Faustian deals and podcasting
  • Inspiration from the book The Blockchain Revolution
  • How the baseline of chosen Standards has dictated the way content has grown
  • With the largest delivery mechanism being Apple, how podcasters are “stuck” with choices Apple makes, including the way they chose to grow in this area
  • Manual advertising insertion is necessary because not a lot of choice, and a look at the growth of programmatic ad entities
  • Deals to service providers
  • Thee are many ways to monetize shows but you have to go externally from players, which decreases the number of individuals engaging with montizations opportunities
  • Falloff in engagement is lost revenue
  • The flood of attention will impact the way people create and consider podcasts
  • Business-focused podcasts, and relying on actions with low conversion rate
  • Starting to grow tool sets and take away deals we’re making for largest distribution that take away options
  • Building growth mechanisms that allow us to stop giving away ownership of the medium, and the future ways and tools providing control over ways we can create and disseminate content with maxiumum choices over the vision of our content
  • Being aware of the deals we make all the time
  • Editing a certain way, including/not including certain content based on available of technical abilities and delivery systems, and whether internal or external to players
  • Creating content shaped by reaction to external forces vs. from internal intent

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In this episode:

The problem of continuing friction for new podcast listeners

radios

Thoughts on adoption rates of podcast players and reducing friction for new podcast listeners, an interview with podcast veteran, consultant and Head of Content for podtopod Mathew Passy, and headlines from top news on podcasting and on-demand from Podnews…

  • The adoption rate of podcast payers and how people think about them
  • Most players are so difficult to search with
  • Google’s podcast player will likely capture people who aren’t as adopted to podcasting
  • “Search and response” people are not the same as superfans
  • Radio show Car Talk was a favorite and nothing has captured Sanchez since the same way
  • Transitional listeners – testing podcasts, just came over from radio, new to podcasting – it is a different experience
  • Most players are encapsulated in apps, not a lot of ways to listen without investment of time or money in adopting
  • Adding a player often feels like a purchase
  • New listeners may not be sure how this is different than other mediums
  • The cult-like nature of podcast industry feels exclusive in a way that pushes away people who are new to podcasting
  • The problem with newcomers not realizing there is a native podcast app on the iPhone
  • The importance of the podcast industry thinking about what we’re describing, and — is it just radio on demand?
  • The level of intimacy matters – radio being a push mechanism and a podcast being a pull mechanism
  • How do we get people to enjoy light experiences before they fully adopt to create less friction?
  • The podcasting industry is in a bubble that hasn’t hit fully mainstream despite the large numbers
  • Entire segments of the population still need to adopt podcasting and be trained

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In this episode: