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Sarah Cotenoff, Head of Partnerships for Podsights (analytics and attribution for podcast advertising), joins MouthMedia Network CEO Rob Sanchez for a conversation covering a rare look from all sides of podcasting — buy, sell, and attribution…
Plus — a perspective on the state of the market, thoughts on whether are we at the saturation point of new content and new dominant content creation players, and the impact of changing and professionalization of statistics side of the industry on the advertising market. And, a reaction at the new podcast listening measurement platform RAD.
Why do we keep hearing how bad stats are on this show. Podcasting gives more data than ANY OTHER media (newspapers, movies, books, radio). Downloads are not bad. RAD is great for advertisers (not the listener) which is why the majority of apps are refusing to put it in.Go to https://mouthpodcast.com/2018/08/search-adoption-and-moving-the-needle-in-podcasting-with-dave-jackson/ and go to the 6:18 second mark.