How can podcasting conquer the other 83%?

Podcasting is growing, professionalizing, and gaining interest — but what will it take to move beyond the 17% of US podcast listeners? Do we choose broad listenership, or squabble over an increasingly competitive space with thin margins?

  • A collective sigh after Podcast Movement and Voice Summit –  a growing adoption, professionalism
  • New products and tools entering the marketplace that change the way we think about stats and reports
  • More use of IAB Standards
  • At least $200M invested in podcasting in last year
  • Yet only 17% of US is listening
  •  Significant growth, professionalism – yet why is huge untapped market untapped
  • How to grow and expand?
  • Change in content types, adjusting to listening habits
  • Market  for podcast players is fractured
  • If Google Podcast App is in Top Ten apps but only .5% of the marketplace, what can that tell us?
  • Massive competition for the same people as listeners?
  • Do listeners have too many choices, causing paralysis?
  • Too many players?
  • So many barriers to entry accumulating because of competition
  • should be deeper than 17% – mobile is available, content is free, most content speaks to broad audience
  • Need deeper penetration across the country, user types
  • Having trouble reaching ears of people
  • Incredible amount of adoption, growth, professionalization, content is fresh, endless opportunities in ways people an adopt podcasts into lives
  • Going back to storytelling and spoken word
  • Our strategic choices as an industry impact ability to conquer and grow
  • Broad listenership, or squabble over increasingly competitive space with thin margins?

MouthMedia Network CEO Rob Sanchez shares thoughts and insights on the future of growth within the podcast industry.

Plus: the latest headlines in podcasting and on-demand from Podnews.

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