Why podcasts will prosper by building communities, not just audiences

Why data matters big-time for podcasters serious about competing in fast-moving environment, why quality and engagement will be crucial, and why the fact that podcasting is having a big moment — and new big players with deep pockets are on scene  — both require podcasters to pay attention to the network effect of having a tribe. Plus an interview with William Hung (of “American Idol” fame) on his new podcast “From Fear to Courage”, and headlines from podcasting and on-demand from Podnews…

  • The shift where rich content in podcasting is having a moment, and audience size is swelling, with attention driving toward long form audio
  • Brands, influencers, and journalists are taking notice
  • Podcasting is now similar to the wave of early blogging which became simply a part of business
  • How fragmentation is dangerous with content
  • The quality of product is foremost important, and producers can no longer get away with subpar content if serious about competing
  • The way content quality expectations are changing
  • Why data does indeed crucially matter for podcasting to prosper
  • Live events and other interactions allow a profiling of audiences insights into who is paying attention and what they care about
  • Quality and engagement will rule and resonate
  • How community can grow podcasting independent of digital presence
  • The network effect of having a tribe
  • How helping people motivates them to be there for you and support and engage with a podcast
  • People who care about you and want you to succeed because you wanted them to succeed first, they will always be there for you
  • The seed of community is wanting to help someone be better
  • The value of not charging ticket prices for events, but instead inviting people who will want to participate
  • New players with big pockets and high quality content requires us to up the game

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